Business Advisory
Business analysis
We analyse how a business makes and spends money, where performance is constrained and what would change the outcome, then define practical actions.
What it is
Business analysis is a structured look at the business model, revenue and cost structure, unit economics and competitive position. It answers specific questions: why margins are falling, whether a model can scale, which customers or products actually make money.
The output is evidence and a short list of actions, not a long report.
Commercial and financial analysis. Not a statutory audit, legal opinion or regulated investment advice.
When it is useful
- Revenue is growing but profit is not
- You are considering a change of pricing or model
- You need an independent view before raising capital
- A new market or product line is under consideration
- The business depends on a few customers or people
- You want to know whether the business can scale
What we assess
Scope is agreed up front; not every engagement needs every area.
Business model
How value is created, delivered and captured.
Revenue & pricing
Revenue mix, pricing logic and price sensitivity.
Cost structure
Fixed and variable costs, and what drives them.
Unit economics
Contribution per customer, order or product.
Competitive position
Differentiation, substitutes and market demand.
Scalability
What breaks first as volume grows.
How we work
Question
Agree the decision and what needs to be known.
Evidence
Financials, operating data and market information.
Analysis
Where performance is concentrated or constrained.
Actions
Practical, prioritised changes and their expected effect.
Typical situations
Illustrative situations, not client case studies.
A multi-site business with falling margins
Contribution by site and service line, to see where margin is actually being lost.
A B2B services firm planning expansion
Unit economics tested against the assumptions behind the new market.
A founder preparing to raise capital
The model and forecast reviewed for weak or untested assumptions.
Adviser
Richard Cuaresma helps businesses make better decisions where growth, credit, cash, risk and technology intersect.
Describe the question you need answered. We will tell you what we would look at first.
Discuss your businessConfidential and without obligation.