Digital & Ventures
Venture development
For founders and companies building something new, such as a digital product, a platform or a marketplace, we help test the idea, shape the model and plan the route to market before significant capital is committed.
What it is
New ventures fail more often on the model than on the technology: who pays, how much, how often, and what it costs to reach them. We work through those questions early, with evidence, and design the smallest version of the product that can answer them.
This work draws on direct experience of building digital businesses and marketplaces, and connects to the rest of the firm (company formation, tax set-up and financial planning) when the venture is ready to launch.
Developers, designers and other specialists are engaged as each project requires.
When it is useful
- You have an idea for a digital product or platform
- You are building a marketplace and need the economics to work
- An existing business wants to launch a digital line
- You need to decide what to build first
- Pricing and monetisation are still unclear
- You are preparing to launch and need a go-to-market plan
What we work on
Scope is agreed up front; not every engagement needs every area.
Product validation
Testing demand before building at scale.
Business model
Revenue model, unit economics and scalability.
Platforms & marketplaces
Liquidity, take rate and the dynamics of two-sided markets.
SaaS strategy
Pricing, retention and the path to recurring revenue.
Monetisation
How, when and how much customers pay.
Go-to-market
Channels, positioning and the first customers.
How we work
Frame
The opportunity, the customer and the riskiest assumptions.
Validate
Evidence gathered before major investment.
Define
The model, the first product and the plan.
Launch
Go-to-market, with formation and tax set-up coordinated in-house.
Adviser
Richard Cuaresma helps businesses make better decisions where growth, credit, cash, risk and technology intersect.
Tell us what you want to build. We will tell you what we would test first.
Discuss your ventureConfidential and without obligation.